Branding and packaging
The brand exploration approach the idea of Naked Food in a touching and heartfelt way; capturing the intimate moments of a mother’s note left in their kids lunch bag or the DIY executions of brands that are just starting out. These concepts utilize the most basic elements of packaging and labeling; type- faces that look handwritten and checked boxes to emphasize that there are real people who actually make the food and put their hearts into each step of the process. The logos are simple and clean to bring the focus of the product entirely on the food.
Client: Naked Food
Agency: Design Army
Creative Art Director: Pum Lefebure and Sucha Becky
Designer: Yen Vy Vo